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Knog

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ABOUT US

We are a Melbourne design brand creating urban-flavoured tech for the road, trail and outdoors.

But we see “urban” as an attitude rather than a geography. Our products are not only for the city, or only for bikes, despite our cycling heritage. Urban to us is modern, progressive, youthful, design-driven, daring, and hedonistic. It’s not the opposite to rural, or outback, or backcountry – all of which can share these properties. We like to sprinkle some of this urban flavour across our cycling and outdoor products.

The culture at Knog is about expression. Hence the speech bubble in our logo. Everyone is encouraged to express their opinion and is given the opportunity to challenge the status quo.

 

ORIGINS

An Australian product design business founded in 2002, our products are designed in Melbourne, but used all over the world. We are the lovechild of co-founders Hugo Davidson (designer) and Mal McKechnie (engineer) who started working together long before Knog, and shared the same vision: to make unboring things.

 

“UNBORING THINGS”

You could call this our design philosophy. Both verb and noun, it’s the beginning of our process, and the end result. We seek out what is boring, inconvenient, ugly etc and re-think how these simple - or complex - products look, feel and function. The famously simple Oi bell launched on Kickstarter, and the modular PWR range are examples of that spectrum of design.

In short, we’re more into revolution than evolution, shock and awe more than “aww”.

Power Trail 1000L - Black
KNOG Power Trail 1000L - Black
PWR Trail is a modular bike light. But it's not JUST another bike light. Not only is it a high power headlight, but simply take the product apart and you have much more.
119.95 USD
Power Road 600L - Black
KNOG Power Road 600L - Black
PWR Road is a modular bike light. But it's not JUST another bicycle light. Not only is it a high power headlight, but simply take the product apart and you have much more.
89.95 USD
Power Rider 450L - Black
KNOG Power Rider 450L - Black
PWR Rider is a 450 lumen bike light that can also be used as a power bank. Includes the option to program your brightness and runtime (through ModeMaker app), then use your remaining battery to charge your devices.
69.99 USD
Light Plus Twinpack Black
KNOG Light Plus Twinpack Black
The Knog+ (pronounced "plus") twinpack is a set of super-bright, 100% waterproof and totally versatile USB rechargeable bicycle lights. Mount the lights to your handlebars, forks, steaposts and stays, or use the integrated wearable clip to attach the ligh
34.99 USD
Light Plus Front Black
KNOG Light Plus Front Black
The Knog+ (pronounced "plus") front bike light is a super-bright, 100% waterproof and totally versatile USB rechargeable bicycle light.
19.99 USD
Light Plus Rear Black
KNOG Light Plus Rear Black
The Knog+ (pronounced "plus") rear bike light is a super-bright, 100% waterproof and totally versatile USB rechargeable bicycle light.
19.99 USD
Light Plus Rear Translucent
KNOG Light Plus Rear Translucent
The Knog+ (pronounced "plus") front bike light is a super-bright, 100% waterproof and totally versatile USB rechargeable bicycle light.
19.99 USD
Light Plus Front Translucent
KNOG Light Plus Front Translucent
The Knog+ (pronounced "plus") front bike light is a super-bright, 100% waterproof and totally versatile USB rechargeable bicycle light.
19.99 USD

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