Why ArroWhere?

Our worldwide patented/patent-pending ArroWhere Arrow design can be seen in low beam car headlights at a distance of as much as 1/4 mile from the wearer. Thanks to the ubiquitous message contained in the arrow design, drivers and other road users subconsciously and automatically react to the reflected ArroWhere Arrow as it guides them to move in a direction away from the wearer/user.  As is the case in the many other roadside applications of arrow signage, no driver intends to hit an arrow and, whether he understands that the arrow is worn by a cyclist or not, he will move around such a symbol.


The purpose of the design is to enhance and facilitate wearer/user safety and to avoid accidents by adding directional and high-visibility features to activity-related clothing and associated items. With the increased visibility that this highlighting will provide when the article is worn or used properly, other individuals within a reasonable distance of the wearer will have both an increased awareness of the wearer/user's presence and be provided with tacit advice as to the direction to be taken to avoid contact with the wearer/user. Many cyclists and pedestrians, for example, are injured every year by motorists who do not see them or who do not recognize their presence. When worn correctly, ArroWhere will greatly enhance the visibility of the wearer/user and will provide notice as to the direction motorists or other individuals should take to avoid contact with the wearer/user. 

Current reflective safety clothing relies on non-communicative markings for visibility of the user which in turn creates a situation where the passer first has to determine what is in front of them and then think about how to react. If worn properly, ArroWhere gear virtually speaks to other road users such that the passer subconsciously and automatically reacts to the Design directing him to move over and safely pass the arrow.

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